Cape Epic: The Untold Reality

Cape Epic: The Untold Reality

Cape Epic:The Untold Reality. Photography by Moritz Sauer Eight days. Over 600 kilometers. Nearly 17,000 meters of climbing. The Absa Cape Epic isn’t just a race – it’s a war...
Behind the Scenes: Bringing Enduro V3 to Life

Behind the Scenes: Bringing Enduro V3 to Life

We let The Firm loose with our all-new Enduro V3 Mountain wheels. "If you want any product to be tested, especially wheels, The Firm as a whole is a pretty testing gauntlet for a product to withstand."
Reader's Rides: Jay's Epic to Lake Constance

Reader's Rides: Jay's Epic to Lake Constance

Rider Experience and Dispatch Assistant Jay shares his route to Lake Constance, where he visits family every summer.
Lunch Laps: Boulder, CO

Lunch Laps: Boulder, CO

James and Javi snuck out for some lunchtime laps, armed with a camera and a pair of Trail Wides.
CyclingWorld Düsseldorf 2025: A Celebration of Cycling Culture, Innovation, and Community

CyclingWorld Düsseldorf 2025: A Celebration of Cycling Culture, Innovation, and Community

CyclingWorld Düsseldorf 2025 was more than just a showcase of high-performance machines—it was a celebration of cycling as a culture.
The Firm Puts HUNT Wheels to the Test

The Firm Puts HUNT Wheels to the Test

Ollie Mant, HUNT's Test and Development engineer, and the brains behind the new HUNT Enduro V3 alloy wheelset, drove North from HUNT HQ and spent a couple of days putting his latest creation through the wringer with the help of The Firm.
How HUNT Uses FEA to Engineer Stronger, More Durable Wheels | Behind the Tech with Ollie Mant

How HUNT Uses FEA to Engineer Stronger, More Durable Wheels | Behind the Tech with Ollie Mant

How HUNT Uses FEA to Engineer Stronger, More Durable Wheels | Behind the Tech with Ollie Mant. What does it take to build wheels that can handle everything from rough...
Discovering Dresden: A Ride with Local Legend Paul Müller

Discovering Dresden: A Ride with Local Legend Paul Müller

Dresden. The name evokes images of stunning baroque architecture, rich history, and vibrant culture. But beyond the city's famed landmarks, there's a thriving cycling scene just waiting to be explored.
HUNT Mountain joins Mark McCann at Arenacross 2025

HUNT Mountain joins Mark McCann at Arenacross 2025

We joined up with Mark McCann to check out the world of Arenacross.
Spring Classics, MTB Edition: Follow Alex Bregenzer as he tackles the Cape Epic

Spring Classics, MTB Edition: Follow Alex Bregenzer as he tackles the Cape Epic

We managed to get hold of Alex Bregenzer on his way out to South Africa for the Tour de France of MTB racing - Cape Epic.
Hannah Shell: Back to Where it Started

Hannah Shell: Back to Where it Started

The Cactus Cup was Hannah Shell's first MTB race back in 2023. 2 years later, she is back to prove her mettle.
Crossing Borders: A Ride with Friends, Freedom, and Endless Gratitude

Crossing Borders: A Ride with Friends, Freedom, and Endless Gratitude

Together with our friends from Schicke Mütze, Albion, and Off The Map, we embarked on a journey from Düsseldorf to Maastricht — a ride that turned into a powerful reminder of the freedom we often take for granted.