Wheels being hand-built and finished by Mr. Hao-Cheng at our wheel building partner. He has built and finely tensioned tens of thousands of wheels for leading high-end brands during his many years as a master wheel builder.

All our wheels go through a two person build and finishing process. Every wheelset then has a full quality control inspection where all features of the build are checked. Your wheels are then signed off personally by the builder on the individual control card which is supplied in the box. They show huge pride and passion in their work.

A hub body on the impressive precision machinery. We never tire of watching these incredible tools create beautiful components. We test, specify and develop all our products in the UK and we also further our wheel designs with British project engineers.

All our suppliers, including our hub manufacturers, are based in Taiwan. Taiwan is an incredible country with entrepreneurial drive and excellent engineering knowledge, not to mention they are a very friendly, welcoming and polite culture. As you may well already know, over the past three decades the country has focused on becoming the leader in cycling production technology. Taiwan is now widely recognized in the bicycle industry as the place to manufacture high-end bicycle components competitively. If you own a performance bicycle built with leading brand components, the chances are, the vast majority of the parts were made by passionate craftsmen and women at Taiwanese companies. We aspire to create the best performance wheels for your money, for now Taiwan has the technical capabilities to achieve this aim.

Superlight Niobium aluminium alloy rims ready for anodizing and then brake track machining at one of our rim suppliers. We have used our industry knowledge and links to source components and wheel technologies that really push the performance boundaries. Niobium aluminium alloy is a proprietary material which has been developed by our rim supplier. Niobium aluminium alloy uses an advanced T10 heat-treatment process and delivers outstanding weight, stiffness and durability meaning rims can be wider for 25 and 28mm tyres, deeper for better aero performance and yet remain super-light for excellent climbing and acceleration.

Wheels being hand-built and finished by Mr. Hao-Cheng at our wheel building partner. He has built and finely tensioned tens of thousands of wheels for leading high-end brands during his many years as a master wheel builder.

All our wheels go through a two person build and finishing process. Every wheelset then has a full quality control inspection where all features of the build are checked. Your wheels are then signed off personally by the builder on the individual control card which is supplied in the box. They show huge pride and passion in their work.

A hub body on the impressive precision machinery. We never tire of watching these incredible tools create beautiful components. We test, specify and develop all our products in the UK and we also further our wheel designs with British project engineers.

All our suppliers, including our hub manufacturers, are based in Taiwan. Taiwan is an incredible country with entrepreneurial drive and excellent engineering knowledge, not to mention they are a very friendly, welcoming and polite culture. As you may well already know, over the past three decades the country has focused on becoming the leader in cycling production technology. Taiwan is now widely recognized in the bicycle industry as the place to manufacture high-end bicycle components competitively. If you own a performance bicycle built with leading brand components, the chances are, the vast majority of the parts were made by passionate craftsmen and women at Taiwanese companies. We aspire to create the best performance wheels for your money, for now Taiwan has the technical capabilities to achieve this aim.

Superlight Niobium aluminium alloy rims ready for anodizing and then brake track machining at one of our rim suppliers. We have used our industry knowledge and links to source components and wheel technologies that really push the performance boundaries. Niobium aluminium alloy is a proprietary material which has been developed by our rim supplier. Niobium aluminium alloy uses an advanced T10 heat-treatment process and delivers outstanding weight, stiffness and durability meaning rims can be wider for 25 and 28mm tyres, deeper for better aero performance and yet remain super-light for excellent climbing and acceleration.