Dylan Layzell: Downtown

Dylan Layzell: Downtown

"All I wanted to do was ride my bike. Obsession, friends, and my background in motocross helped the progression of my riding improve very quickly. "
An Interview With an XC National Champ

An Interview With an XC National Champ

Midseason check-in with the Isla Short, the new National XC Champ
Matt Stuttard's Mid Season Checkpoint

Matt Stuttard's Mid Season Checkpoint

Matt Stuttard gives us some insight into how his season has been, talk racing, bike set-ups and his pre-ride meal.
Isla Short: Taking Home Gold

Isla Short: Taking Home Gold

Isla dusts off her race wheels and shows the crowd what they've been missing
Off The Drop | Luke Williamson

Off The Drop | Luke Williamson

We catch up with Luke Williamson before this season kicked off for a little chat and to pick his brains.
Luke Williamson | Welcome

Luke Williamson | Welcome

The Rider Firm welcomes Luke Williamson to our ranks
Changing Gears With Chloe

Changing Gears With Chloe

Taking a look at Hunt and Privateer rider, Chloe Taylor's journey from BMX to EWS racing
Sofiane Sehili: FKT at The French Divide

Sofiane Sehili: FKT at The French Divide

Sofiane Sehili The man who doesn't sleep... It's what most people know about Sofiane. He's set scintillating times at some of the world's premier bikepacking races over the past couple...
Josh Wins #GBDURO20

Josh Wins #GBDURO20

Josh Wins #GBDURO20 Where to begin... What an incredible race #GBDURO20 has turned out to be! At 8am on Saturday 1st August, 15 riders set off from Lands End on...
Matt Simmonds | Privateer 161 | Bike Build

Matt Simmonds | Privateer 161 | Bike Build

Matt Simmonds | Privateer 161 | Bike Build   The team at Privateer kindly offered to get my bike ready for this year's race season. However, given the current climate...
HUNT rider Isla Short smiling on a hill top

Off The Drop | Isla Short | XC World Cup Racer

We are super stoked to have Isla on our wheels for this season. With some race dates now being confirmed for this year, it's looking like September will be the start of the season. Isla will not only be racing for us but will also be helping us develop some top-level wheels designed to make the fastest of racers go even faster. Here is what she had to say when we sat down with her for a chat. 

Photo of Beccki Skelton with title of Visionary

VISIONARY - Ft. Becci Skelton

We wanted to dive into our athletes' minds and dissect what their own personal visions were for the 2020 season. How they deal with their mindset, not only whilst riding but succeeding in bringing those visions to reality.