Sustainability.

Here at The Rider Firm, our actions and decisions are guided by our company ethos, with an overarching goal of serving riders and doing all we can to be decent people.

We believe that, in order to do right by our Rider Firm family, we must do right by our planet. This means doing all we can to create durable, well-engineered products from an ethical and sustainable supply chain. We have a long way to go, and humbly accept we can never be perfect in this respect. Nonetheless, we are working hard on the key areas below to cultivate a company that you, and we, can be proud of:

H_Cyclo is a new technology that allows for the full recycling of thermoset carbon fibre materials used in high-performance bicycle wheels.

It maintains the strength and performance of traditional carbon fiber while enabling the separation and reuse of both carbon fibers and epoxy resin. This is a vital part of our broader sustainability efforts in the cycling industry. Click below to learn more.

In May 2024, HUNT introduced Sustain Phase One, an initiative centered around reducing the company’s environmental impact while continuing to serve riders with high specification upgrade wheels that improve the riding experience. HUNT took three of the company’s most popular wheelsets, and re-imagined the design and development process to reduce environmental impact through specification choices and the use of recycled content. To learn more about Sustain Phase One, hit the link below.

Launched in 2022, the HUNT RE:NEW program allows riders to benefit from significant savings on lightly used HUNT Wheels, helping us keep perfectly functional wheels on bikes where they belong. The process also allows HUNT to reuse materials and components, helping reduce the company’s carbon footprint while offering an option for riders seeking more sustainable post-consumer products with lower environmental impact.

The Rider Firm (HUNT Wheels) is seeking accreditation from the Science Based Targets Initiative, a global partnership of leading organizations that helps companies measure emissions and set ambitious and credible greenhouse gas emission reduction targets in line with the latest climate science. SBTi was recently chosen as the measurement partner by a leading global direct-to-consumer bike brand.

HUNT will begin to publicly disclose company-wide emissions and track progress annually starting at the end of 2024. HUNT has committed to reducing Scope 1 (direct emissions from sources that the company owns or controls’ such as our buildings, vehicles, and equipment) and Scope 2 (indirect emissions from the generation of electricity, heat, or steam purchased and used in operations) emissions by at least 50% by 2030. HUNT Wheels is working with suppliers, manufacturers, and supply chain partners to measure and reduce Scope 3 (all other indirect emissions that occur in the value chain, upstream and downstream, such as raw materials, transportation, waste disposal, and product use) with a goal of achieving net zero CO2 emissions by 2050, in-line with the 2015 UN Paris Agreement on Climate Change.

Since HUNT was founded in 2015, the product development and engineering teams have strived to create wheels that will not only improve the riding experience with performance benefits, but also provide those benefits reliably and dependably for many riding seasons.

Serviceability, spare component availability, and compatibility (future-proofing for new standards) have long been key considerations when designing wheel systems. The team equips wheelsets with high-specification bearings and interchangeable spokes and maintains stock levels of spare parts for all HUNT wheelsets dating back to 2015, so that riders are able and encouraged to repair rather than replace their HUNT wheels for longer service life and reduced consumption.

• Working to eliminate single-use plastics from our wheel boxes.
  
  
• Using greener sources of energy, and environmentally conscious office supplies where possible.
  
  
• Drastically reducing our use of air freight – and offsetting the remaining CO2 produced from shipping.
  
  
• Encouraging our Rider Firm family to leave the car at home, and cycle to work - we don’t need much encouragement...
  
  

• Working with an audited supply base to make sustainable and ethically minded decisions across the board.  
  
  
• Looking after the Rider Firm family across the business.
  
  
• Supporting causes that mean a lot to us through charitable donations and proudly sponsoring Team Coop Hitech Products, alongside many other riders that stand for what we believe in.
  
  

• To continuous improvement and innovation.
  
  
• To minimize our impact on the environment and reduce our carbon footprint.
  
  
• To provide repair support wherever possible to prolong service life and minimise waste.