Morzine. You know the deal – chairlifts, chaos and a whole load of questionable decision making. This summer The Firm rolled deep into the Alps to see what kind of trouble they could stir up, with cameras rolling and not a whole lot of planning beyond “ride bikes, drink beer, repeat.”
We dragged along Tom Caldwell to point his lens at the madness, and here’s how he summed up the trip:
“In July, we headed back to Morzine with the full crew for 10 days of good times, plenty of laps and the odd beer fuelled adventure. The lads were flying this year with Finn and Ant out in front leading the charge with young Lou tagging along too for his first time in the Alps. Chug was back on the front flips, back flips, everything flips whilst single handedly marketing The Firm to the masses with his painted Transit van. Ant nearly had a major RTC after coming within inches of another rider where two trails merged, Curt found a free hot tub and our very own wild man Danger Dave was very dangerous.. especially after a beer! Privateers very own Owen Robinson went bog bashing and our Jimmy unfortunately took a big OTB and his collarbone left the chat.The vibes were pretty amazing - there’s nothing better than chilling with your mates and your only concern is where you’re going to ride tomorrow. We got pretty lucky with the weather too with only one or two wet days. We dished out a good amount of stickers out to riders and road signs alike along with a good dip in the pools at Nyon.You can’t go wrong really. Everyone knows the deal in Morzine. Doing it with your mates is just the icing on the cake. We hope you enjoy!”
So yeah, bikes were ridden, beers were sunk, bones were broken, and somehow we even came back with a video to prove it all happened.
Hit play, strap in, and watch The Firm do Morzine the only way they know how: full send, no sense.
