More Than Just Bikes—Cycling as a Culture
What set CyclingWorld Düsseldorf apart from other events was its emphasis on cycling as a way of life. The show wasn’t just about bikes and components—it was about how cycling fits into our daily lives and communities. Panel discussions featured industry experts and pro riders debating the future of cycling, touching on important topics such as the expansion of urban cycling infrastructure, the ongoing rise of gravel racing, and how bike design is evolving to meet the needs of modern riders.
One of the most exciting aspects of the event was the opportunity for attendees to engage directly with the latest innovations. Test ride zones allowed cyclists to experience new road, gravel, and commuter bikes firsthand, bringing tech advancements from concept to reality. Riders could feel the difference in aerodynamics, test new drivetrain technologies, and experience how bike geometry translates to performance.
Beyond the tech and test rides, CyclingWorld was also a space for connection. The event fostered a strong sense of community, with group rides, casual meet-ups, and shared experiences creating an atmosphere that was more like a festival than a traditional trade show. Whether discussing bikepacking routes over coffee or getting insights from brand engineers, CyclingWorld was a place where conversations about cycling’s past, present, and future thrived.