Some moments make all the hard work, the late nights of testing, and the endless pursuit of perfection feel truly worthwhile. This is one of those moments. We’re incredibly proud to announce that our 40 Carbon Gravel Race Wheelset has been honored with the Design & Innovation Award 2025—a recognition that celebrates not only performance and innovation but also our deep commitment to a more sustainable future in cycling.

The Design & Innovation Award isn’t just another industry accolade. Often described as the "Oscars of the cycling world," it’s one of the most respected and rigorous awards in the industry. Each product is put through real-world testing by a panel of international journalists, professional riders, and industry experts, ensuring that only the most forward-thinking and truly game-changing designs receive this prestigious honor. To have our wheelset recognized on this stage is a moment of immense pride.

When we set out to develop the 40 Carbon Gravel Race Wheelset, we wanted to create something that truly responded to the demands of modern gravel racing—light, fast, durable, and optimized for wide, high-volume tires. The result? A 40mm-deep, aerodynamically refined, and hookless rim profile that strikes the perfect balance between speed and stability. With a total wheelset weight of just over 1400 grams, it’s built for those who push the limits, whether on the start line or deep into a backcountry adventure.

Winning the Design & Innovation Award 2025 is more than just an achievement; it’s validation of our mission to create cutting-edge cycling products while taking responsibility for the impact they have on the world. It proves that performance and sustainability don’t have to be at odds—they can, and should, go hand in hand.